Thursday, November 3, 2011

bite size

"Ingrid Fetell, a design writer, focuses on “the aesthetics of joy,” studying why certain things (like small things and sweet things) evoke near-universal delight. “An extreme scale shift, making things very big or very small, forces us to reconsider our own scale,” she said. “That’s the Alice in Wonderland effect.” She cited the giant outdoor ice cream cone and chocolate “Floor Cake” created by the Pop Art sculptor Claes Oldenburg in the 1960s as examples at the other end of the size spectrum. Universally, small things evoke childhood and imply abundance: the sight of six tiny chocolate bars makes us happier than one giant chocolate bar, she said, simply because there are more of them".
- from Small Wonders in the New York Times

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